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This is a company I reworked the logo and branding for of a coffee company I enjoy based in central Wisconsin, named Ruby Coffee. I have lived in several states across America and have learned that there are people who grew up in the midwest everywhere and people from Wisconsin are proud of being from there. I took that idea and the countrywide expansion of the company in consideration when I created this logo. You can check out their website and order their coffee at www.rubycoffeeroasters.com